Posts

Advertising and Marketing Online with RiverTown Multimedia

May 2013 Marketing Newsletter

In this Issue:

  • – Responsive web design (Hint: We’re re-launching our websites!)
  • – Our audience packs a punch!!
  • – Business profile: Bruce Andrews Seamless Gutters
  • – Continuing Excellence with our Award Winning publications
  • – Upcoming advertising opportunities
  • – Digital Tips and Trends from around the web

 

Responding to our audience

Responsive Web Design

Technology has made it increasingly easier for people to access the internet using a number of devices. As a result, we continue to find our online viewership growing across the world wide web. Our local news coverage is viewed every day by people across the globe, whether they are using a desktop computer, laptop, smartphone, or tablet. We wanted to give you the above preview and a sneak peak into our re-design plans for our websites. Our website analytics are showing us that between 15-20% of our monthly audience is coming to our website on a wide array of mobile devices.

Our job is to ensure that our readers are able to view our website in a consistent format that is optimized for their particular device and that our advertisers messages effectively reach them. So we’re re-designing our website with what is now called “responsive Web Design”. The code of our website will adapt and respond to any device that our website visitors come to our sites on. With our mobile traffic projected to grow to 40-50% of our audience by next year, we are well positioned to ensure our readers are satisfied and our advertisers messages are effective on all platforms.

 

Our Audience Packs a Punch!!

Did you know?:

  • Our audience will spend over $153 million at Home & Garden stores in the next 12 months
  • Our audience will spend over $105 million on Eyewear and Opticians in the next 12 months
  • Our audience will spend over $461 million going out to eat in the next 12 months.
  • Our audience will spend over $100 million on their pets in the next 12 months.
  • Our audience will spend over $313 million on Vacations in the next 12 months.
  • Our audience will spend over $235 million on College in the next 12 months.
  • Our audience will spend over $818 million on New and Used Vehicles in the next 12 months.
*Q2 2013 Pulse of America Readership Survey

 


Business Profile: Bruce Andrews Seamless Gutters

Bruce Andrews Seamless Gutters has partnered with RiverTown Multimedia for over 12 years. Over the years we have brought him and his company many advertising opportunities that have helped him grow his business almost every year. Bruce feels very strongly about the success he has had in his business and attributes a great of his success to the successful marketing efforts he has put into place.

Through Print, Online, and Video advertising Bruce has found a powerful and unique audience that has helped him gain and attract new local customers.We appreciate the partnership Bruce has developed with us over the years and will continue to serve him and all of our customers with the best local advertising solutions in the communities we serve.

Click Here to watch a 2 minute video of Bruce talking about how his business has grown.

Award Winning Publications
Award Winning NewspapersEvery year our publications enter and win awards from the Minnesota and Wisconsin Newspaper Associations. We are proud of our journalists and the extraordinary work they do as they serve the information needs of our communities. Below are a list of our publications and the awards we received for 2012.

 

Rosemount (Minn.) Town Pages:– Typography & Design; weeklies 1,501-2,500 circulation; second place.- Editorial Page as a Whole; weeklies 1,501-2,500 circulation; third place.

– General Reporting; weeklies 1,501-2,500 circulation; second place.

– Social Issues Story; weeklies 1,501-2,500 circulation; Emily Zimmer; first place.

 

Farmington (Minn.) Independent:

– Editorial Page as a Whole; weeklies 1,501-2,500 circulation; first place.

– General Reporting; weeklies 1,501-2,500 circulation; third place.

– Sports Reporting; weeklies 1,501-2,500 circulation; third place.

– Use of Photography as a Whole; weeklies 1,501-2,500 circulation; first place.

– Headline Writing; weeklies 1,501-2,500 circulation; first place.

– General Excellence; weeklies 1,501-2,500 circulation; second place.

 

Red Wing (Minn.) Republican Eagle:

– Typography & Design; weeklies over 5,000 circulation; second place.

– Sports Reporting; weeklies over 5,000; third place.

– Sports Story; weeklies over 5,000 circulation; Chris Harrell; first place.

– Local Breaking News Coverage; weeklies over 5,000 circulation; Sarah Gorvin, Anne Jacobson, Danielle Nordine, Don Davis, Regan Carstensen; first place.

– Best Use of Video; all weeklies; second place.

 

Hastings (Minn.) Star Gazette:

– General Reporting; weeklies 2,501-5,000 circulation; second place.

– Use of Photography as a Whole; weeklies 2,501-5,000 circulation; third place.

– Sports Story; weeklies 2,501-5,000 circulation; Chad Richardson; second place.

– News Photo; weeklies 2,501-5,000 circulation; Chad Richardson; second place.

– Photo Story; weeklies 2,501-5,000 circulation; Chad Richardson; second place.

 

South Washington County Bulletin (Cottage Grove, Minn.):

– Sports Reporting; weeklies 2,501-5,000 circulation; first place.

– Category X (excellence in utilizing public records); all weeklies; first place.

 

Woodbury (Minn.) Bulletin:

– News Photo; weeklies 2,501-5,000 circulation; Riham Feshir; third place.

 

Hudson Star Observer

– Best Niche Publication in-paper; weeklies over 3500 circulation; First place

– Best Use of Local Photography; weeklies over 3500 circulation; Second place

– Best Niche Publication out-of-paper; weeklies over 3500 circulation; Second place

– Entertainment Pages; weeklies over 3500 circulation; Second Place

– Best feature photo; weeklies over 3500 circulation; Third place

– Best Advertisement; weeklies over 3500 circulation; Third Place

 

River Falls Journal

– General Excellence; weeklies over 3500 circulation;Second place

– Best feature story; weeklies over 3500 circulation;Second Place

– Best news coverage; weeklies over 3500 circulation;Second place

 

New Richmond News

– General Web Excellence; weeklies over 3500 circulation;Second place

– Best Advertising Special Section; weeklies over 3500 circulation;First Place

– Best Special Section; weeklies over 3500 circulation;Second place

– Open Records & Freedom of Information issues; weeklies over 3500 circulation; Second Place

– Special Projects; weeklies over 3500 circulation;Second Place

– Best editorial Page; weeklies over 3500 circulation;Third place

– Best environmental Reporting; weeklies over 3500 circulation;Third place

 

Pierce County Herald

– Advertisement – Best use of color; weeklies over 3500 circulation;First Place

– Best Advertising Section; weeklies over 3500 circulation;Second place

– Best sports writing and photography; weeklies over 3500 circulation;Third place

– Best page Design; weeklies over 3500 circulation;Third place

Upcoming Opportunities
Don’t Miss These Upcoming Opportunities to reach our Audience
A quick look at upcoming opportunities to reach all or portions of our audience with a targeted local publication (dates subject to change.  Contact your Account Executive for more information):

  • Healthy Lifestyle Magazine:
    Publishes: Week of July 17
    Space Reservation Deadline: June 19
  • Official St. Croix County Fair Section:
    Publishes: Week of July 7
    Space Reservation Deadline: June 20
  • Official Pierce County Fair Section: 
    Publishes: Week of July 31
    Space Reservation Deadline: July 12
  • Official Dakota County Fair Section:
    Publishes: Week of August 1
    Space Reservation Deadline: July 17
  • Autumn Home & Garden tabloid:
    Publishes: Week of September 12
    Space Reservation Deadline: August 23
  • Senior Lifestyle Magazine:
    Publishes: Week of September 18
    Space Reservation Deadline: August 20
Digital Tips and Trends
  • What Is a Good Click-Through Rate for PPC?:
    A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more.
    >>> Read more
  • 50 resources for getting the most out of Google Analytics
    The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
    >>> Read more
  • Your Website and the Importance of a Value Proposition:
    A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website.
    >>> Read more
  • Online Content Discovery Heightens Traditional Shopping:
    Online marketers may joke that Best Buy and other big-box retailers have become the local showroom for Amazon, Zappos and other online-only etailers, but studies released Thursday suggest that online and offline content could have a greater influence to bring consumers into stores.
    >>> Read more

Marketing Newsletter

September 2012 Marketing Newsletter

     Audience. Reach. Results learn more

 

In this Issue of our Marketing Newsletter:

  • Be an orange: Standing out from the crowd
  • Exclusive advertising deals just for our newsletter subscribers
  • Business profile: Kelley Gallery Art & Frame ( Video )
  • History in the making: Moving a bridge in Hastings, MN
  • Our audience = A winning vote for your campaign
  • Upcoming advertising opportunities
  • Digital Tips and Trends from around the web

 

Be an Orange – Stand out form the crowd!

By: Cidnee Stephen

When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?

If you can’t find a way to be different, you will constantly find yourself being pressured on price, and small businesses can’t survive on constant price cutting. So how do you differentiate?

First understand that these are NOT differences

  1. Great Service
  2. Great Quality for the Price

These are expectations for all businesses!

Secondly, just because your product or service is unique doesn’t necessarily mean you are automatically an orange. If others can find another product or service out there that can still give them the same end result then you REALLY aren’t that different! Think about these possibilities:

  • Serving a Niche
  • Different Form of Distribution
  • Our Unique Process
  • Special Offer
  • Guarantee
  • Unique Service

If you’re not sure what makes you different, ask your top clients, why they chose you and why they keep coming back. They may start with watered down answers like, “you’re great.” Probe a little deeper. Nine times out of ten, what makes us different is the “little things” we do that we didn’t even know mattered!

Exclusive offers for our newsletter subscribers
Newsletter subscriber only exclusive deals

We appreciate your interest in RiverTown Multimedia and to say ‘Thank You’ we offer exclusive opportunities to you just for being one of our newsletter subscribers.

If you would like to sign up for our newsletter, you can either sign up on the form to the right or by clicking this link: Sign up for our newsletter


Business Profile: Kelley Gallery Art & Frame
Today, making your company indispensable is a vital key to marketing success. Clients such as Kelley Gallery Art & Frame have succeeded in adding value and enhancing their brand by partnering with RiverTown Multimedia.

As the largest local print and online media resource, RiverTown Multimedia has been able to create customized cost-effective marketing campaigns for Kelley Galleries to help them promote upcoming events, extend special offers, and gain new customers beyond the reach of their existing core clientele. Click on this video to view a first-hand account of true partnership marketing with gallery owner Don Kelley.

If your business could equally benefit from the engaged audience we provide, we’d love to partner with you.

History in the making

Hastings Bridge

Starting on September 8, the main span for the new Hastings, MN bridge is going to be moved into place. It will be a couple days in regional history that will be remembered for years. This is just Hastings’ third bridge over the Mississippi River, and the moving in of the main span will mark a significant point in the project. So, as you can imagine, we’ve been busy here trying to figure out how we are going to cover this move.

Here is what is planned:

  • As that move is taking place, we will also be taking time-lapse video. We will have a camera set up that will take a half-second worth of video ever minute.- We can then compress 12 hours of work into a six-minute video.- That video will be posted on our website at the end of each day’s work.
  • We will also have still photos and stories from the move, and those will be posted as we get them.
  • The live streaming will continue throughout the move.
Our Audience = A winning vote for your campaign
Whether you are working on winning over the voters this election season or working to win over potential new customers, chances are our audience can help you achieve your goals.:

  • 86% of voters who cast ballots in the last local election read a newspaper in print or online in the past week.
  • 57% of voters rate newspapers – more than any other medium – as reliable, accurate and in-depth for local/civic issues.
  • 51% of voters rate newspaper websites – more than any other type of local websites – as reliable, accurate and in-depth about local political/civic issues.
  • 54% of voters rate local TV political ads as annoying, followed closely by those on network TV.  Newspaper ads are rated least annoying.
  • 91% of voters who contributed money to a campaign read a newspaper in print or online in the past week.
  • 79% of voters in the 18 to 34-year-old age group read a newspaper in print or online in the last week.
  • 83% of Republican, 81% of Independent, and 84% of Democratic voters read a newspaper in print or online in the last week.
  • 58% of voters who plan to use mobile devices for news about campaigns and elections use newspaper sources for that news.
  • 62% of voters ages 18 to 34 who plan to use mobile devices to check for campaign/election news rely on newspaper sources.

Source:  Moore Information 2012

Our audience

Upcoming Opportunities
Don’t Miss These Upcoming Opportunities to reach our AudienceA quick look at upcoming opportunities to reach all or portions of our audience with a targeted local publication (dates subject to change.  Contact your Account Executive for further details):

  • Fall Car Care Tabloid
    Format:  Full color tabloid
    Publishes:  Week of October 24
    Space Reservation Deadline:  October 10
  • The Holiday Guide 
    Format:  Glossy full color magazine
    Publishes:  Wednesday, November 21
    Space Reservation Deadline:  October 24
  • Healthy Lifestyle Magazine:  
    Format:  Glossy full color magazine
    Publishes:  Week of January 23
    Space Reservation Deadline:  December 21
  • RiverTowns.net – Trail Camera Photo Contest
    Format:  Online only directory
    Publishes:  Monday Oct. 1st
    Space Reservation Deadline:  Open
  • HalloweenHQ 
    Format:  Online only directory, all 11 RT sites
    Publishes:  Monday Oct. 8th
    Space Reservation Deadline:  Open
Tips and Trends
  1. Email remains strong branding tool:
    Despite the rise of social, email remains a strong channel for brands to engage consumers. In fact, email volume increased 10% from the second quarter of 2011 through the second quarter of 2012, according to new findings from Experian Marketing Services.;
    >>> Read more
  2. Smartphone Users are responsive to ads:
    A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey titled “A Portrait of Today’s Smartphone User.” A growing number of these people have seen and responded to mobile advertising delivered to their device.
    >>> Read more
  3. Beginners guide to web analytics:
     It’s nearly impossible to understand why someone does something online. How, then, can we possibly hope to evaluate trends across (potentially) thousands of viewers? As it turns out, it’s not so difficult.
    >>> Read more
  4. Multi-platform engagement with newspaper audience:
    This 2012 NAA study, conducted by Frank N. Magid Associates Inc., shows that users of newspaper platforms are active and highly engaged with the newspaper platforms they find convenient to use, both for news and advertising content. These consumers also act on the advertising messages presented to them, in digital and print formats.
    >>> Read more