Print Advertising

display graphicLocal Display

Universal Applications:

Very effective at both creating brand preference and adding impact. Offers broad reach, targeted ad placement, quality readership demographics and fast turnaround, or implementation, time frames. This flexibility is enhanced by the environment the medium creates: it is selective, not intrusive; maintains high credibility levels; and has a proven track record of generating results through the many people who rely on it everyday.

 

PRODUCTS THAT CAN BE USED:Red Wing Republican Eagle
Eagle Extra
South Washington County Bulletin
Farmington / Rosemount
-Independent Town Pages
Hastings Star Gazette
Trade Winds
Woodbury Bulletin
Pierce County Herald
Hudson Star-Observer
Hot Sheet
New Richmond News
Scotsman
River Falls Journal
Buyer’s Guide
Real Estate Guide
Special Sections
Special Publications
MNA 2×2 Network
Forum 2×2 NetworkSpecial sections, magazines,
mini-tabs sizes are modular with different column sizing – 1/8 page, 1/4 page, 1/2 page, full page.

classified page graphicClassified Display


Adding Impact:

Whether a business needs to attract quality employees to generate sales, Classified Display advertising offers flexible solutions. Organized and effective, it turns even small spaces into highly read marketing as consumers traditionally focus more intently as they scan for deals and special offers.

PRODUCTS THAT CAN BE USED:Red Wing Republican Eagle
Eagle Extra
South Washington County Bulletin
Farmington / Rosemount
-Independent Town Pages
Hastings Star Gazette
Trade Winds
Woodbury Bulletin
Pierce County Herald
Hudson Star-Observer
Hot Sheet
New Richmond News
Scotsman
River Falls Journal
Buyer’s Guide
MCAN Network

insert graphicInserts: Custom

Adding Impact:

Preprints tend to slide out of the newspaper – demanding to be read. Advertisers control size, color, pages, items, and reproduction, making them infinitely customizable. In most cases they can be targeted down to the ZIP code level, making them more cost-effective. This flexibility and efficiency can deliver awesome response and results. In some cases, preprinted inserts can achieve redemption rates of up to 10 percent depending on the offer.

 

PRODUCTS THAT CAN BE USED:Red Wing Republican Eagle
Eagle Extra
South Washington County Bulletin
Farmington / Rosemount
-Independent Town Pages
Hastings Star Gazette
Trade Winds
Woodbury Bulletin
Pierce County Herald
Hudson Star-Observer
Hot Sheet
New Richmond News
Scotsman
River Falls Journal
Buyer’s Guide
All other Forum Communications
Company newspapers
NOTE:

You can send them print ready, or we can design them for you.
Network Buys

mn 2x2 display graphicMN 2×2 Display Ad Network


BEST FOR:


Market Expansion:

The 2×2 Display Ad Network is an easy and affordable display advertising option for you to expand your market and increase your profits through Minnesota newspapers.

PRODUCTS THAT CAN BE USED:


Statewide or Regional Coverage:

Reach an audience of over 2.3 million readers by placing your ad in the statewide program, or you can target one region: the northern, metro, central west or southern region of the state. Ask your sales representative for a list of the MNA members participating in the 2×2 network.

 

INCLUDING:
Red Wing Republican Eagle
South Washington County Bulletin
Farmington / Rosemount
-Independent Town Pages
Hastings Star Gazette
Woodbury Bulletin
NOTE:
By placing your ad in the statewdie program your message will reach over 2,300,000 readers.

2x2 ad graphicFCC 2×2 Program


BEST FOR:


Generating New Leads:

The FCC 2×2 Program is an easy and affordable display advertising option for you to expand your market and increase your profits through the Forum Communications Company family of newspapers.

PRODUCTS THAT CAN BE USED:


Dakotas Region - The Forum, Jamestown Sun, Mitchell Republic

Minnesota Region - Alexandria Echo Press, Bemidji Pioneer, Blackduck American, Detroit Lakes Tribune, Hancock Record, Morris Sun Tribune, New York Mills Herald, Osakis Review, Park Rapids Enterprise, Perham Enterprise Bulletin, Wadena Pioneer Journal, Willmar West Central Tribune, Worthington Daily Globe

RiverTown Newspapers Region – Red Wing Republican Eagle, South Washington County Bulletin, Farmington / Rosemount Independent Town Pages, Hastings Star Gazette, Woodbury Bulletin, Pierce County Herald, Hudson Star-Observer, New Richmond News, River Falls Journal

NOTE:
Dakotas Region
88,175 Circulation
220,438 ReadersMinnesota Region
62,455 Circulation
156,138 ReadersRiverTown Newspapers
75,160 Circulation
189,713 Readers


2x2 ad graphicWNA 2×2

BEST FOR:

Market Expansion: The 2×2 Display Ad Network is an easy and affordable display advertising option for you to expand your market and increase your profits through Wisconsin newspapers.

PRODUCTS THAT CAN BE USED:


Statewide Coverage:
Run 2×2 display ad in 175 newspapers statewide for one low price. Ask your sales representative for a list of the WNA members participating in the 2×2 network.

INCLUDING:

Pierce County Herald
Hudson Star-Observer
New Richmond News
River Falls Journal

NOTE:
By placing your ad in the statewide program your message will reach over 3,000,000 readers.


MINN site graphicMINN

BEST FOR:

Market Expansion: The Minnesota Internet Newspaper Network (MINN) is an easy and affordable internet advertising option for you to expand your market and increase your profits through Minnesota newspapers.

PRODUCTS THAT CAN BE USED:
Online ads are available on over sixty newspaper websites and the list continues to grow. Ask your sales representative for a list of the MNA members participating in the MINN.

NOTE:
RiverTown Multimedia does not participate in this network, we will design and send your ad to this network though.

218 Region - 12 websites
320 Region - 10 Websites
507 Region - 33 Websites
Metro Region - 8 Websites
Custom Advertising

inserts graphicWE Prints

BEST FOR:

Adding Impact:

Single sheet color flyers and inserts offer advertisers the ability to control the printing quality of an ad space and generally give them more space to tell their sales story than comparably priced ROP advertising. They also offer the ability to zone distribution into an area around a store. The use of inserts has increased tremendously on a national level – mainly because major chain stores have found they work. Our WE PRINT program delivers a low-cost, high-quality option for local businesses who want the same results. You can choose between our regular and Jumbo sized WE Prints and from single sheet up to a 4-page print.

 


PRODUCTS THAT CAN BE USED:Red Wing Republican Eagle
Eagle Extra
South Washington County Bulletin
Farmington / Rosemount
-Independent Town Pages
Hastings Star Gazette
Trade Winds
Woodbury Bulletin
Pierce County Herald
Hudson Star-Observer
Hot Sheet
New Richmond News
Scotsman
River Falls Journal
Buyer’s Guide
All other Forum Communications Company newspapers

residents guide coverCustom Printing:

BEST FOR:

Universal Application:

Custom printed communications come in many forms and configurations: business cards, letterhead, catalogs, newsletters, posters and brochures, just to name a few. These collateral materials allow for consistent messaging, added detail and extension of other types of mass media marketing. Using consistent design builds brand identity and offers an improved professional image for customers, suppliers and even employees.

PRODUCTS THAT CAN BE USED:

Visit with one of our company representatives about your specific needs or ideas. This solution is highly flexible and can be tailored to meet nearly every need. The ability to focus on your products and services allows your company to thrive. It is no different in the printing business – and while we CAN print almost anything in one of our three print facilities, we focus on the types of products listed below:

NOTE:
You can send them print ready, or we can design them for you.

Community and Residents Guides
Calendars and Coupon Books
Entertainment Guides
Maps and Real Estate Guides
College, High School and Community Education Schedules
Brochures, Inserts, flyers and Post Cards
Chamber of Commerce Directories and Information Guides
Magazines
Books
Newspapers and Tabloids

direct mail graphicDirect Marketing

BEST FOR:

Adding Impact:

In all cases, direct mail, or direct marketing as it is often called, is an action communication vehicle that is designed to elicit a customer response either in the form of a direct order, a specific action, or in the form of a request for additional information. Direct mail connects the advertiser directly to the customer in a personal, noninvasive manner. Since the customer controls when, how and even if they accept your message, it is important to test and monitor each element within a direct mail program. Direct mail is highly focused, personalized communication with results that can be quantitatively measured. It can build and strengthen customer relations, and has the inherent property of not easily being seen by competitors, allowing your message to “fly under the radar”

PRODUCTS THAT CAN BE USED:
Mailing lists are available by a host of different classifications, such as age, gender, location, as well as in various psychographic categories. Many media professionals consider the list to be the most vital element in a successful direct mail campaign.


NOTE:

You can send them print ready, or we can design them for you.
Niche Opportunities
Bridal Guide Bridal Fair
Healthy Lifestyle
Bridal Guide Annual Bridal Fair
Home & Garden
Publishes: January & July Publishes: February Event: Annually in February
Publishes: April & September
A special full color glossy magazine that is distributed, with our award winning community newspapers. This magazine features timely articles and features about health, beauty, diets, fitness, travel, and more. This annual full color glossy magazine is full of tips, advice & resources for planning the perfect wedding. The Bridal Guide is handed out at our Bridal Fair in February and given to everyone placing an engagement announcement in our newspapers. Our Bridal Fair offers brides a vendor showcase and fashion show located close to the Twin Cities. It is a wonderful way to meet and talk to prospective brides. They come to ask questions, taste food samples and check out the wonderful displays for their special day. A special pull out tabloid that is distributed with our award winning community newspapers. Printed on upgraded Bright White paper stock with full color on the cover and many other pages throughout. Timely articles and features about the home improvement, gardening, and landscaping industries.
Business Review Holiday Guide
Community Guides
Custom Publications
Holiday Guide
Publishes: Dates Vary
Publishes: When you choose
Publishes: November
We publish many community guides throughout the year for the many communities we serve.
Red Wing, MN
Farmington & Rosemount, MN
Hastings, MN,
Cottage Grove, MN
Woodbury, MN
Hudson, WI
Somerset, WI
River Falls, WI
New Richmond, WI
From full color magazine style publications to small school newspapers, we can help your organization publish a professional and well-written publication. We also print Maps, Brochures, Calendars, Coupon Books, and much more.Call or Contact us for samples.Example:CLICK HERE for interactive preview of a custom publication A special full color glossy magazine that is distributed, with our award winning community newspapers around the holiday season. The magazine contains recipes, tips and tricks to help out consumers with the holiday season.