MNA and WNA Awards for RiverTown Multimedia

March 2014 Marketing Newsletter

In this Issue:

  • Hold The Press: A short film about local newspapers
  • New members on our sales team!
  • Re-design of www.rivertownmultimedia.com
  • Our newspapers have raked in the awards this year!
  • Advertising opportunities
  • Digital Tips and Trends from around the web

Watch our short film

Hold The Press Newspaper DocumentaryWatch and see why the local newspapers are essential to the communities they serve and learn about the role they play. See interviews from our publishers, editors, reporters, readers, and local elected officials as they talk about the role and impact of the local newspaper.

Click the above image to visit http://holdthepress.org to watch a 10 minute film about local news organizations.

New members on our sales team

Sharisse DerbySharisse Derby – Sales Representative, New Richmond market

Sharisse is a native of New Richmond, Wisconsin and has worked for RiverTown Multimedia for the past year as a sales assistant. She is a graduate of St. Cloud State University with a Bachelor of Music: Operatic Voice Emphasis where she received several honors as an outstanding vocal performer. Sharisse continues to perform in a local band that includes her father. She and her husband Colin live in New Richmond.

Jenny GunsallasJenny Gunsallus – Sales Assistant, River Falls office

Jenny is a native of Hudson, Wisconsin and a graduate of Hudson High School and has a degree from Century College in Marketing, Video and Video Production. She has worked as a graphic artist for RiverTown Multimedia since late 2013. She also has a rich background in photography and retail marketing in the region.

RiverTownMultimedia.com re-designed.

RiverTown Homepage

The internet is place where things change quickly. That is why we’ve decided to redesign our website to better serve the image of RiverTown Multimedia and better serve our customers and the information they seek about our advertising opportunities.With a new responsive design, our website is optimized for viewing across all mobile and desktop devices.

This follows our news sites which went to a fully responsive design last year.

Award winning publications

MNA and WNA Awards for RiverTown Multimedia
Every year our publications enter and win awards from the Minnesota and Wisconsin Newspaper Associations. We are proud of our journalists and the extraordinary work they do as they serve the information needs of our communities. Below are a list of our publications and the awards we received for 2013 for the circulation categories they are in.

Farmington/Rosemount  (Minn.) Independent Town Pages:
  • 2nd place, Headline Writing.
  • 2nd place, Social Issues Feature Story; Nathan Hansen.
  • 3rd place, Typography and Design.
Red Wing (Minn.) Republican Eagle:
  • 3rd place, Editorial Page as a Whole
Hastings (Minn.) Star Gazette:
  • 1st place, Use of Photography as a Whole.
  • 1st place, Photographer’s portfolio; All weeklies.
  • 1st place, Portrait and Personality photo.
  • 2nd place, General Excellence.
  • 2nd place, News Photo.
South Washington County Bulletin (Cottage Grove, Minn.):

  • 2nd place, Human Interest Story; Emily Buss
Woodbury (Minn.) Bulletin:

  • 1st place, General Reporting;.
  • 1st place, Breaking News, Riham Feshir & Mike Longaecker.
  • 1st place, News Photo, Mike Longaecker.
  • 3rd place, Business Story, Amber Kispert-Smith.

Pierce County Herald (Ellsworth, WI):

  • 1st place, Bill Payne Award; Tracy Webb & Meg Andrea O’Keefe.
  • 1st place, Best Online Advertising – Single Ad, Static; Tracy Webb & Meg Andrea O’Keefe.
  • 1st place, Best Advertising Special Section; Vicki Howe, Tracy Webb & Gail Stanton.
Hudson (WI) Star Observer:

  • 1st place, Best Niche Publication in-paper; Steve Dzubay, Phil Frebault and Shelly Hansen.
  • 1st place, Front Page; Doug Stohlberg & Rebecca Lamar.
  • 2nd place, Editorial Pages; Doug Stohlberg.
  • 2nd place, Best Multiple Advertiser Spread; Melissa Peloquin & Creative Staff.
  • 2nd place, All-Around Newspaper Photography; Doug Stohlberg.
  • 2nd place, Special Projects; Meg Heaton.
  • 3rd place, Local Outdoor Column; Mike Yurk.
  • 3rd place, Spot News Photo; Randy Hanson
New Richmond (WI) News:
  • 1st place, Best Niche Publication in-paper; Steve Dzubay, Phil Frebault and Rebecca Lamar.
  • 1st place, Best Use of Color, Static; Judy Monette.
  • 2nd place, Front Page; Jeff Holmquist & Rebecca Lamar.
  • 3rd place, Best Niche Publication – Out of Paper; Judy Monette, Patty Steele, Chad Richardson & Rebecca Lamar.
River Falls (WI) Journal:
  • 1st place, Headlines; Phil Pfuehler.
  • 2nd place, General Excellence.
  • 2nd place, Local Column; Dave Wood.
  • 2nd place, Best Niche Publication in-paper; Steve Dzubay, Rebecca Lamar, & Phil Frebault.
  • 3rd place, Best Niche Publication Out of Paper; Steve Dzubay, Rebecca Lamar, & Phil Frebault.

Digital Tips and Trends

  1. Facebook Updates Design For Business Pages:
    Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on the desktop version of social network.
    >>> Read more
  2. U.S. news readers less engaged when referred by Facebook – study :

    Readers of some of the top U.S. news sites are more engaged when they go directly to the website rather than through Facebook.
    >>> Read more 

  3. Advertisers Blend Digital and TV for Well-Rounded Campaigns
    Perhaps the clearest sign that digital and TV ad spending are not significantly cannibalizing each other is attitudinal: More and more marketers see the different channels as supplementing each other for a well-rounded campaign.
    >>> Read more
  4. Mobile, user-generated content unlock millennial marketing potential
    Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials.
    >>> Read more