Entries by RiverTown Multimedia

How Video Retargeting Fits in to Your Campaign

Video Retargeting is an additional tactic that can be applied to a Retargeting campaign. Retargeting is a common and powerful advertising channel in today’s digital marketing landscape. It is the technique of targeting display ads to consumers based on their online behavior. Retargeting ads can be triggered by a consumers visit to your website, by […]

Ad Blockers Affect Everyone

  The sudden rise of Ad Blocking software and Apple’s integration of this software on its iOS9 program have created a lot of buzz in the digital marketing world. Users are fed up with advertisements taking up their screens and intruding on their content. It’s incredibly frustrating to visit sites with awful user experiences.It’s no […]

5 Ways to Improve Your Email Marketing

There’s no shortage of email in the world. Despite email being one of the oldest forms of online marketing we still find incredible value when reaching an inbox. But while email’s importance and targeting has improved, the clutter has increased. Here are 5 simple ways to stand out in your email marketing campaign. 1. Be responsive The […]

Fitting SOCIAL into Your Overall Media Plan

Over the last 8 years of working in the advertising world I’ve heard a lot of things. I’ve heard reasons to NOT advertise, reasons it doesn’t work, complaints about my company and complaints about others. But one of the most common phrases I’ve heard from small businesses is “I have Social Media and it’s FREE!”     […]

Targeting Active vs Passive Consumers

A lot has changed in 10 years. In 2005, Hurricane Katrina hit New Orleans. The housing market was still expanding and had yet to crumble. President Bush had just began his 2nd term in office. Thankfully, Ray Charles won a Grammy for Album of the Year, so I can’t make fun of some horrible music […]