In this Issue:
- Meet our new Advertising Director Steve Gall
- Retargeting Seminars
- RiverTown employees help pack meals for Feed My Starving Children
- Reader Rewards: Promote your business for FREE
- Upcoming advertising opportunities
- Digital Tips and Trends from around the web
Our new Advertising Director – Steve Gall
Steve Gall, a native of Cable, WI, recently joined RiverTown Multimedia as Advertising Director. Steve is a 34 year veteran of the newspaper/interactive industry. Most recently he served as Director-Multimedia Sales for the Pioneer Press and twincities.com of Digital First Media, VP Advertising for the Tacoma (WA) News Tribune and the Anchorage (AK) Daily News, as well as Publisher of the Vail (CO) Daily. Previously, he served as VP Advertising for the Knight-Ridder Duluth News Tribune and VP of Sales & Marketing for Murphy McGinnis Media in Duluth as well. Gall received his BFA degree in Graphic Design with a Business minor from the University of Wisconsin-Stevens Point.
Steve married his college sweetheart, Ellen Shinners of Brookfield, WI, 27 years ago this October. Ellen is an interior designer and works for Schneiderman’s Furniture. Their oldest daughter, Krystina (23), was married August 2nd. Their other daughter, Kassandra (20) is going to be a Junior at the College of St. Ben’s this Fall. Steve and his family are avid outdoor enthusiasts and enjoy water and snow skiing as a family. They are all BIG Chicago Blackhawks fans as well. Their pet Shiba Inu, Oakley, keeps them busy as the resident spoiled pet.
RiverTown Multimedia has been offering free seminars to demonstrate the value of retargeting. Retargeting is an advertising platform utilizing display advertising and unstructured data to serve ads to consumers based on their recent online activity.
If you are interested in joining and upcoming session, please call Steve Gall at 715-426-1052 orcontact us through our website.
Many advertisers have found tremendous success adding retargeting to their existing marketing strategies. If you are interested in learning about how retargeting can help you grow your business, you can watch a short video on our website, or click here to contact us.
RiverTown employees help pack meals for Feed My Starving Children
Staff members from the Hastings (Minn.) Star Gazette, the Woodbury (Minn.) Bulletin and the South Washington County Bulletin in Cottage Grove, Minn., teamed up to pack meals for Feed My Starving Children earlier this year.
Volunteers that morning packed 94 boxes of food that contained 20,304 meals. Those meals can feed 56 children for a year.
Staff members who helped include, from left to right, are Chad Richardson, Kathy Prange, Roger Sievers, Katrina Styx, Miike Longaecker, Marianne Koivuluoma, Emily Buss, Sandy Burdine, Jean Hoeft and Riham Feshir.
Reader Rewards: Promote your business for FREE
Platinum Rewards is our way of thanking subscribers to the above newspapers with special offers
and incentives; building loyalty with Members and businesses alike.
As one of the most exciting reward programs in the industry, Reader Rewards allows subscribers to
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subscription. Once registered, subscribers will use offers from many local businesses, saving on
meals, entertainment, services and more.
Our Platinum Rewards program is simple, stay a subscriber and continue to save on products and
services you use most.
Why Should Your Business Participate In Our Program?
- No cost to participate
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Call 1-800-679-7333 x107 to sign upreader_rewards
Digital Tips and Trends
- Beyond the ‘like’: What comes next in social measurement:
After years of telling agencies that “likes” and “followers” would revolutionize advertising, social media is now being measured by metrics such as brand lift, purchase intent, click-through and sales.
>>> Read more
Five Steps to Achieving Data-Driven Marketing:
Today, fewer than 10% of companies use their data in a systematic, strategic way. But that will change: 71% of marketers plan to implement a big data analytics solution in the next two years.
>>> Read more
- To Meet Tomorrow’s Marketing Challenges, You Need These People on Your Team Today:
The creative and marketing worlds are moving fast, and the way marketing and creative content is consumed is changing on a daily basis.
>>> Read more
- Targeting Adults Over 50 Online:
Does your business target adults who are over 50? The members of this age group who are online are known as Silver Surfers. Not to be confused with Marvel’s Silver Surfer!
>>> Read more