MNA and WNA Awards for RiverTown Multimedia

March 2014 Marketing Newsletter

In this Issue:

  • Hold The Press: A short film about local newspapers
  • New members on our sales team!
  • Re-design of www.rivertownmultimedia.com
  • Our newspapers have raked in the awards this year!
  • Advertising opportunities
  • Digital Tips and Trends from around the web

Watch our short film

Hold The Press Newspaper DocumentaryWatch and see why the local newspapers are essential to the communities they serve and learn about the role they play. See interviews from our publishers, editors, reporters, readers, and local elected officials as they talk about the role and impact of the local newspaper.

Click the above image to visit http://holdthepress.org to watch a 10 minute film about local news organizations.

New members on our sales team

Sharisse DerbySharisse Derby – Sales Representative, New Richmond market

Sharisse is a native of New Richmond, Wisconsin and has worked for RiverTown Multimedia for the past year as a sales assistant. She is a graduate of St. Cloud State University with a Bachelor of Music: Operatic Voice Emphasis where she received several honors as an outstanding vocal performer. Sharisse continues to perform in a local band that includes her father. She and her husband Colin live in New Richmond.

Jenny GunsallasJenny Gunsallus – Sales Assistant, River Falls office

Jenny is a native of Hudson, Wisconsin and a graduate of Hudson High School and has a degree from Century College in Marketing, Video and Video Production. She has worked as a graphic artist for RiverTown Multimedia since late 2013. She also has a rich background in photography and retail marketing in the region.

RiverTownMultimedia.com re-designed.

RiverTown Homepage

The internet is place where things change quickly. That is why we’ve decided to redesign our website to better serve the image of RiverTown Multimedia and better serve our customers and the information they seek about our advertising opportunities.With a new responsive design, our website is optimized for viewing across all mobile and desktop devices.

This follows our news sites which went to a fully responsive design last year.

Award winning publications

MNA and WNA Awards for RiverTown Multimedia
Every year our publications enter and win awards from the Minnesota and Wisconsin Newspaper Associations. We are proud of our journalists and the extraordinary work they do as they serve the information needs of our communities. Below are a list of our publications and the awards we received for 2013 for the circulation categories they are in.

Farmington/Rosemount  (Minn.) Independent Town Pages:
  • 2nd place, Headline Writing.
  • 2nd place, Social Issues Feature Story; Nathan Hansen.
  • 3rd place, Typography and Design.
Red Wing (Minn.) Republican Eagle:
  • 3rd place, Editorial Page as a Whole
Hastings (Minn.) Star Gazette:
  • 1st place, Use of Photography as a Whole.
  • 1st place, Photographer’s portfolio; All weeklies.
  • 1st place, Portrait and Personality photo.
  • 2nd place, General Excellence.
  • 2nd place, News Photo.
South Washington County Bulletin (Cottage Grove, Minn.):

  • 2nd place, Human Interest Story; Emily Buss
Woodbury (Minn.) Bulletin:

  • 1st place, General Reporting;.
  • 1st place, Breaking News, Riham Feshir & Mike Longaecker.
  • 1st place, News Photo, Mike Longaecker.
  • 3rd place, Business Story, Amber Kispert-Smith.

Pierce County Herald (Ellsworth, WI):

  • 1st place, Bill Payne Award; Tracy Webb & Meg Andrea O’Keefe.
  • 1st place, Best Online Advertising – Single Ad, Static; Tracy Webb & Meg Andrea O’Keefe.
  • 1st place, Best Advertising Special Section; Vicki Howe, Tracy Webb & Gail Stanton.
Hudson (WI) Star Observer:

  • 1st place, Best Niche Publication in-paper; Steve Dzubay, Phil Frebault and Shelly Hansen.
  • 1st place, Front Page; Doug Stohlberg & Rebecca Lamar.
  • 2nd place, Editorial Pages; Doug Stohlberg.
  • 2nd place, Best Multiple Advertiser Spread; Melissa Peloquin & Creative Staff.
  • 2nd place, All-Around Newspaper Photography; Doug Stohlberg.
  • 2nd place, Special Projects; Meg Heaton.
  • 3rd place, Local Outdoor Column; Mike Yurk.
  • 3rd place, Spot News Photo; Randy Hanson
New Richmond (WI) News:
  • 1st place, Best Niche Publication in-paper; Steve Dzubay, Phil Frebault and Rebecca Lamar.
  • 1st place, Best Use of Color, Static; Judy Monette.
  • 2nd place, Front Page; Jeff Holmquist & Rebecca Lamar.
  • 3rd place, Best Niche Publication – Out of Paper; Judy Monette, Patty Steele, Chad Richardson & Rebecca Lamar.
River Falls (WI) Journal:
  • 1st place, Headlines; Phil Pfuehler.
  • 2nd place, General Excellence.
  • 2nd place, Local Column; Dave Wood.
  • 2nd place, Best Niche Publication in-paper; Steve Dzubay, Rebecca Lamar, & Phil Frebault.
  • 3rd place, Best Niche Publication Out of Paper; Steve Dzubay, Rebecca Lamar, & Phil Frebault.

Digital Tips and Trends

  1. Facebook Updates Design For Business Pages:
    Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on the desktop version of social network.
    >>> Read more
  2. U.S. news readers less engaged when referred by Facebook – study :

    Readers of some of the top U.S. news sites are more engaged when they go directly to the website rather than through Facebook.
    >>> Read more 

  3. Advertisers Blend Digital and TV for Well-Rounded Campaigns
    Perhaps the clearest sign that digital and TV ad spending are not significantly cannibalizing each other is attitudinal: More and more marketers see the different channels as supplementing each other for a well-rounded campaign.
    >>> Read more
  4. Mobile, user-generated content unlock millennial marketing potential
    Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials.
    >>> Read more

 

January 2014 Marketing Newsletter

In this Issue:

  • Introducing our new Digital Sales Manager
  • Our company is growing!
  • What you need to know about retargeting
  • Upcoming advertising opportunities
  • Digital Tips and Trends from around the web
Introducing Steve Hartman – Digital Sales Manager
Steve is a native of Chokio, MN, a small town 12 miles west of Morris. He graduated from Minnesota State University – Moorhead in 2006 and began employment with The Forum in January 2007. Steve enjoyed being an advertising consultant for The Forum and histime in Fargo, but moved to the Twin Cities in May of 2010, where he joined the Pioneer Press advertising team.When an opportunity came to focus on digital advertising in the region  Steve jumped at the chance to rejoin the FCC team in the IMG department. From November 2010-December 2013 he provided digital advertising solutions for accounts in the Twin Cities region and nationally. Steve lives with his wife Heidi, a Supply Chain specialist at Medtronic, and 2-month-old son, Jack, in Minneapolis.

“I’m extremely excited for the opportunity to help educate our sales staff on the digital space and grow digital revenue for Rivertown Multimedia. It’s an exciting group with lots of potential!”

-Steve Hartman

Forum Communications Company is growing!

Forum Communications CompanyForum Communications Co., which is the parent company of RiverTown Multimedia, has entered into an agreement to purchase newspaper properties in the lakes country of north central Minnesota – including the Brainerd Dispatch.

Forum Communications Co. is purchasing the properties from Morris Communications, a media company based in Augusta, Ga. Prior to the latest deal, Forum Communications Co. properties included nine daily newspapers and 22 community newspapers across the Dakotas, Minnesota and Wisconsin. Other FCC properties include: a radio station and a TV station in Fargo and TV stations in Bismarck, Minot and Grand Forks, N.D.; and commercial printing operations in Fargo and Duluth, Red Wing and Detroit Lakes, Minn. Forum Communications also has a digital media division.

“Our company is pleased to acquire the Brainerd newspaper and its affiliated publications,” said Bill Marcil Sr., chairman of the board of directors of Forum Communications Co. “The (Brainerd) market is an ideal fit for our regional media presence, including our Internet sites, commercial printing operations and the Minnesota resort marketing opportunities with our newspapers and websites in Alexandria, Detroit Lakes, Bemidji and Park Rapids,” Marcil said.

Our newspapers and news websites continue to provide the best local coverage in the communities we serve. We are excited about the growth of our company and the many new opportunities it will bring for our advertisers.

 


What you need to know about Retargeting
Retargeting Online AdvertisingRetargeting allows advertisers to get their message in front of web users who are looking for them based on what they do online. Retargeting helps eliminate the guess work in online advertising. We know people are looking for your advertisers. Now we can get a message to those people. Instead of a shotgun approach, we are able to target a single user based on their unique interests.

3 Types of Retargeting:
  • Site Retargeting – deliver an ad to a user who has visited the advertisers’ website. “Advertising to people who already know you.”
  • Search Retargeting – deliver an ad to a user who is searching for you or your products and services. “Advertising to people looking for you.”
  • Keyword Contextual Retargeting – deliver an ad to a user who is reading about your products and services. “Advertising to people interested in you.”
Upcoming Opportunities
Don’t Miss These Upcoming Opportunities to reach our AudienceA quick look at upcoming opportunities to reach all or portions of our audience with a targeted local publication (dates subject to change.  Contact your Account Executive or call 651-319-4510 for more information):

  • Spring Car Care Directory
    Format: Sig
    Publishes: March 13
    Space Reservation Deadline: February 24
  • Family Lifestyle
    Format:  Glossy full color magazine
    Publishes:  March  26 & 27
    Space Reservation Deadline:   February 25
  • Spring Home & Garden
    Format:  Full Color Tabloid
    Publishes:  April 24
    Space Reservation Deadline:  April 7
  • Dining & Destinations
    Format:  Glossy full color magazine
    Publishes:  May  14 & 15
    Space Reservation Deadline:   April 16
Digital Tips and Trends
  1. Biggest Digital Marketing Takeaways from comScore’s State of the U.S. Online Retail Economy, Q3 2013:Last year’s U.S. eCommerce holiday spending season fell slightly short of initial forecasts, but continued to grow 14 percent over 2011.
    >>> Read more
  2. Why Email Marketing Is Vital To A Brand’s Health:

    The most powerful brand ambassadors in the world, moms – are a very mobile demographic and if marketing & advertising folks want to succeed, they better be mobile as well. Literally.>>> Read more 

  3. Video Succeeds in Email Marketing: 6 Out of 10 Marketers Use It:Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It’s a surprisingly high number, since videos themselves can’t be included in email messages.>>> Read more